Telemarketing can be an extremely efficient way to increase sales, but it is a method that comes with a whole host of its own, specific challenges. Unlike with things like print ads, generally emails, and even text messages, timing is absolutely crucial. With other techniques, people can come to your content as and when they are looking for it: when they open a newspaper, switch on the TV or the radio, scroll through their Twitter feeds, or check their phones. But when you’re placing a phone call, you have to have some level of confidence that there will be somebody at the other end of the line with the ability, willingness, and time to answer the phone and have a conversation at that moment. Telemarketing also comes with its own laws, and businesses who choose to ignore or flout these regulations put themselves at risk of incurring fines of £500,000 from Ofcom and the Information Commissioner’s Office, telemarketing’s regulating bodies. Make sure you know the telemarketing rules, and avoid fines.
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