A lot of people have (very valid) questions about the free conference call business model. It’s not surprising people are curious. Conference calling is part and parcel of daily life – and not just in business. That such a powerful and ubiquitous tool should be free can seem quite remarkable for two reasons.
Firstly, we tend to associate value with cost (pretty logically). How can something that’s simple enough to be free be so useful? Actually, it’s in part the fact that they can be free that makes them so valuable for many demographics. For example, free conference calling allows charities to maintain internal and external communications without eating into their budgets. That means they can do even more good, and foster collaborations with other organisations. At the same time, they aren’t having to use funds that could be put to researching how best to achieve their philanthropic goals, or hiring talented people who can help them do so. Likewise, free NHS conference calls mean telecommunications aren’t using up money that should be put to treating people.
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