business advice

All posts tagged business advice

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Are 6-hour working days a good idea?

For years, Scandinavians have had a reputation for placing at least as much importance on their personal life and well-being as on their professional endeavours and expectations. One consequence of this concern has been the emergence of the 6-hour working day, which first became popular in the 1990s, and is having a resurgence today. But is it really feasible?

Erika Hellstrom, and many like her, the answer is yes. The theory is that working fewer hours means people are actually more productive within the time they do put in, and therefore get just as much done – if not more. It’s not just a case of clocking out of work early; Swedes are expected to completely omit social media, online shopping, personal calls, and other irrelevant activities from their work day. And as these pass-times have been found to eat up a massive 1.5 – 3 hours of the average American worker’s workday, as reported by The Atlantic, the maths adds up. Essentially, you’ll be spending the exact same amount of time working while at work. Just fewer hours squandered procrastinating in the office, and more freed up to spend as you wish.

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AdminAre 6-hour working days a good idea?
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GoDaddy survey finds 60% of businesses don’t have a website

If you asked a random sample of people which single technological development has had the greatest impact in the past few decades, the answer you would probably hear most is ‘the Internet’. It has completely revolutionised almost every aspect of modern life, from dating, to shopping, to research, and obviously, the world of business.

However, there are those who have somehow not been swept up in the tidal wave that is the Internet. One group who has somehow slipped past is very small businesses, which GoDaddy defined as any businesses with fewer than 6 workers.

In fact, 59% of the 4,000 surveyed by GoDaddy don’t have a website, often citing the expenses and time that building a website would require as their reason for not taking control of their online presence.

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AdminGoDaddy survey finds 60% of businesses don’t have a website
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5 practical ways to help banish your carbon footprint

Going green has in the past decade become almost like the new ‘must-have’ accessory for businesses; neglect to take action at your peril, as it can cost you vital public esteem and positive branding. But is it something that should really concern you for your business?

In truth, that’s for you to decide. But the increasing urgency of protecting our planet is undeniable, and as we all live here, we should all be carrying our weight. Businesses contribute to mankind’s carbon footprint in innumerable ways, and cutting back wherever you can could end up making a huge difference – particularly as it would encourage your competitors and the companies you work with to follow in your footsteps, and could lead to positive actions being taken in all sorts of areas!

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Admin5 practical ways to help banish your carbon footprint
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Carbon offsetting for businesses: a world saviour or a silly idea?

With all the troubles in the world, no business can be solely about making money. We all have to do our little bit to try and make things better, and one area that often – deservedly – receives a lot of attention is trying to tackle environmental issues. This is particularly relevant and beneficial because so many businesses do so often add to rather than help combat climate change.

One way that is becoming increasingly popular among businesses, and individuals too, is carbon offsetting. This is essentially where companies can pay for the carbon emissions they cause to be neutralised, by offsetting them elsewhere. For example, if somebody had to take a flight to a meeting, they would use an offsetting website to calculate how much carbon that flight had added to the atmosphere, and pay for a project designed to reduce future emissions, for example by distributing low-energy lightbulbs to towns in Chile. There are also products available which include carbon offsetting in their price, which means you don’t even have to opt-in to neutralise your impact, it is done from the moment of purchase, or possibly even production.

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AdminCarbon offsetting for businesses: a world saviour or a silly idea?
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The most overlooked process in web design: user testing

Designing a website can seem like an extremely daunting, mammoth task. Of course, it is a key component of any company, and in the modern world almost always an absolute necessity for any business to have success; from florists to banks to political parties and wastepaper basket companies. So, it makes sense that you would spend a great deal of time and money on making your website as attractive, professional and seamless as possible.

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AdminThe most overlooked process in web design: user testing
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Why is Edinburgh breeding UK technology start ups?

In recent years, Scotland’s capital has become something of a hot-bed for technology start ups. But why is it such a good place for new entrepreneurs to flock to when starting up their businesses?

Geography

To begin with, Edinburgh has multiple physical qualities which make it particularly well-suited to fostering new businesses. It is a convenient point for commuting and travelling to meetings, equipped with trains, buses, trams, and an airport and located only an hour away from the next largest city, Glasgow.

Edinburgh contains some of the very best science parks and research centres in the whole country, meaning new technological developments, discoveries, and innovations can always be supported. In addition to these, there are large amounts of start-up premises available to allow people to get a team together and get to work.

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AdminWhy is Edinburgh breeding UK technology start ups?
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Desk posture: your guide to sitting properly at work

You may not think of your posture as one of the most important aspects of your work life, but it’s becoming an increasing priority in a lot of offices as people realise the colossal effects it can have upon your health and your productivity.

The fact is, the average adult spends around 50-70% of the day sitting at work. Clearly, something that accounts for such a huge chunk of your life needs to be done properly, ensuring you reduce the risk of negative impacts as far as possible. You have to reconcile the incompatibilities between the work and the worker in order to allow the best possible and safest performance.

The risks

The potential negative impacts of sitting poorly are very real, and very serious. Office workers who spend most of the working day sitting at their desks have been found to be twice as likely to have cardiovascular disease, and a  massive 54% more likely to die of a heart attack – even if they dedicate a lot of time and effort to keeping in shape.

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AdminDesk posture: your guide to sitting properly at work
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Conference calls and call recording for recruitment agencies

Teleconferencing is such an invaluable tool that it has found innumerable uses, gaining a key place even outside of the business environment. But within the professional world, one particular area that stands to gain a great deal from integrating virtual meetings into its activities is the recruitment field.

As an area which naturally dedicates its time to connecting multiple different parties, such a simple and effective communication tool seems like an obvious blessing. By making extensive use of conference calling, recruitment agencies are able to contact a vast number of potential employees easily and cheaply – particularly with the availability of genuinely free conference calls. That means you are boosting your chances of finding more and more suitable candidates for the particular role you are recruiting for, benefiting you, the employer, and the candidates.

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AdminConference calls and call recording for recruitment agencies
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Why your blog content isn’t getting read

Creating great quality content is really important for your business, and comes with a whole host of benefits and positive impacts for your company and its image. But unfortunately, writing pieces of a high quality isn’t always quite enough to guarantee that your content actually reaches the audience you were hoping for.

For a lot of people, there is a great deal of frustration and confusion as to just why the content that they have put hard work into creating isn’t getting read.

There’s no simple equation to ensure that your content gets out there to all the right people, and no quick way to figure out exactly what’s holding it back. But if you are struggling to get your content read, it may well be for one of these reasons.

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AdminWhy your blog content isn’t getting read
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How to host a conference call like a pro: The ultimate guide

Having to host a conference call, particularly for the first time, can feel a bit daunting or even confusing. It’s important to have an idea about what you’re doing, so that you can have a productive, useful meeting over the phone, rather than a confused, chaotic call that’s hard work for everyone. To make sure your conference calls are streamlined and productive, we’ve put together this handy, comprehensive guide. Following these steps will allow you to get the most out of your call.

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AdminHow to host a conference call like a pro: The ultimate guide