Personalisation is the word of the moment. In all things, we are leaning into individualism. People are increasingly comfortable with, even encouraged to embrace, the things that make them unique. And in turn, they want the things they have to be unique. Likewise, as markets become saturated and competitive, protecting and promoting your company’s brand is imperative. One step in making a fabulous first impression and ensuring your brand isn’t diluted is to use branded conference calls.
Do first impressions matter?
It might be somewhat of a tired truism to say that you don’t get a second chance at a first impression. But that doesn’t make it any less vital – particularly for businesses. The fact is, first impressions are made in a matter of seconds, but they can have a seriously long-lasting impact. In fact, a Harvard study found that fleeting and silent first impressions moulded people’s permanent feelings.
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