Business Tips and Advice

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What is LiFi?

A buzz is quickly growing around the term ‘LiFi’, but what is it actually all about? The quick version is, it’s a much, much, much faster version of WiFi – about 100 times faster, in fact, reaching up to 224GB/s. Li-Fi is an abbreviated form of ‘Light Fidelity’, which is the term given to this particular wireless connection. As its name suggests, it is an optical wireless communication, using visible light, infra-red, and near ultra-violet in the place of radio frequency waves. This means it can carry a great deal more information. In normal Visible Light Communication, LEDs (Light Emitting Diodes) are switched on and off rapidly – too rapidly for a human to notice. However, LiFi would involve keeping the LEDs switched on all the time, although they could be dim enough to be impossible to perceive by the naked eye. This, of course, means that LiFi will be a relatively energy efficient mode of communication.

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AdminWhat is LiFi?
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Free email marketing service: Reaching out to your audience with MailChimp

At WHYPAY? we believe that effective business tools shouldn’t cost the Earth, which is why we set out to make the best free conferencing service out there. This got us thinking: if you can get conference calls for no cost, what other great services can you get for free? That is why we have scoured the web to find the best free services to help your business and to bring them to you weekly.

Our first entry into this series for 2016 is MailChimp, possibly the best free tool for creating mass email campaigns.

Why emails are still important

Email remains one of the cheapest and best ways to get a message to a large user base. With the ability to create highly personalised content, presented using magazine quality design, embed rich media and track links, the humble email has evolved significantly from its early days as a simple text based communication. By cultivating a well managed mailing list from your business, it can also be the channel which is easiest to get people to join.

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AdminFree email marketing service: Reaching out to your audience with MailChimp
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Using social to add to telemarketing campaigns

Telemarketing has proven itself to be an incredibly useful tool in generating business and keeping customers loyal. Similarly, a lot of businesses have learned to harness the power of social media and blogs extremely effectively. So, for many people, the next logical progression has been to combine these two considerable forces to create an impressive, proactive marketing strategy.

Increasing company reputation and sales

With this combination, you can ensure that your name, brand, and philosophy are well known to your prospective customers before you contact them directly, as they will be familiar with your online social media presence.

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AdminUsing social to add to telemarketing campaigns
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Free bookkeeping: Finance gets a make over with Brightbook

At WHYPAY? we believe that effective business tools shouldn’t cost the Earth, which is why we set out to make the best free conferencing service out there. This got us thinking: if you can get conference calls for no cost, what other great services can you get for free? That is why we have scoured the web to find the best free services to help your business and to bring them to you weekly.

Our final one for 2015 is for the brilliant online bookkeeping application, Brightbook

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AdminFree bookkeeping: Finance gets a make over with Brightbook
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Five simple habits of successful people

We all want to find ways to become more successful, progress closer to our goals, increase our productivity. One great technique to try out is utilising some of the habits people who have had success in their respective areas commonly report nurturing. Many of these are simple and easy to incorporate into your own life, and often come with a whole host of other added benefits which alone are reason enough to make a few changes.

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AdminFive simple habits of successful people
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Free Note taking and sharing: Evernote ensures your information is at your fingertips

At WHYPAY? we believe that effective business tools shouldn’t cost the Earth, which is why we set out to make the best free conferencing service out there. This got us thinking: if you can get conference calls for no cost, what other great services can you get for free? That is why we have scoured the web to find the best free services to help your business and to bring them to you weekly.

This week we look at one of the premier free tools for note taking and information sharing, Evernote.

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AdminFree Note taking and sharing: Evernote ensures your information is at your fingertips
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Investment looks set to get the Midlands Engine started

A special event held at Birmingham University saw a new, exciting proposal unveiled which could have a huge impact not only on the Midlands, but on the entire country – £34 billion worth of impact, in fact. That’s the estimated boost the plan, given the title of the Midlands Engine Prospectus, could create for the UK economy by 2030.

Why the Midlands?

The Midlands may not be the first area that springs to mind when you consider which regions may hold the greatest power to aid the national economy. But a simple look at the success this region has enjoyed in recent years is more than enough to dispel this potential under-informed oversight.

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AdminInvestment looks set to get the Midlands Engine started
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Free CRM: Look after your customers with Really Simple Systems

At WHYPAY? we believe that effective business tools shouldn’t cost the Earth, which is why we set out to make the best free conferencing service out there. This got us thinking: if you can get conference calls for no cost, what other great services can you get for free? That is why we have scoured the web to find the best free services to help your business and to bring them to you weekly.

This week we look at one of the best ways to look after your customers information for free by using Really Simple Systems.

What is CRM?

No matter what business you are in, you will have to deal with customers or clients to some degree and it’s these interactions that can make or break a company. Along with a decent product or service, a customer expects to be treated professionally and efficiently. While great customer interactions can lead to greater recognition, it’s also true that a poor experience could severely tarnish your reputation. If your business is to excel, you are going to need the right tools.

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AdminFree CRM: Look after your customers with Really Simple Systems
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Why the North is best for contact centres

Recently published reports from CV-Library have revealed that customer services workers are in the worst paid sector, with the average income falling to 36.8% lower than the average income across the nation. This comes after another drop in the typical pay of a customer services worker, which has gone from £20,831 to £19,992 over the course of just one year. It is certainly not a great financial time to be working in contact centres.

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AdminWhy the North is best for contact centres
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Free cloud storage: Save and access your files anywhere with Dropbox

At WHYPAY? we believe that effective business tools shouldn’t cost the Earth, which is why we set out to make the best free conferencing service out there. This got us thinking: if you can get conference calls for no cost, what other great services can you get for free? That is why we have scoured the web to find the best free services to help your business and to bring them to you weekly.

The first in the series is one of the great success stories and one of the most recognisable names on the internet, Dropbox.

Never be without your files

One of the cornerstones of any successful business is information and documentation sharing. Making sure that everyone has access to everything they need at their fingertips is just the first step of the journey. It’s also essential that information can be updated by the right people as soon as possible no matter where they are.

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AdminFree cloud storage: Save and access your files anywhere with Dropbox