A conference call is an excellent method to save time, money and energy while organising a business meeting. Cutting down on extremely high travel and hotel costs, phone conferencing can bring people together to communicate and discuss ideas, hold seminars, meetings and even train employees. However the easy utility of conference calls must not blind one to the fact that one is still communicating with people, as complex as oneself. A face-to-face meeting leaves ample room for the filling up of vacancies with non-verbal clues like the body language and fillers, demeanour and facial expressions, all of which are absent in a normal teleconference. The success of most businesses depends on subtle hints like this; the client must feel comfortable on a human level with the business agency. How can you effectively get through to a client in a telephone meeting? The answer is personalisation.

Why must one personalise a call?

A business agency could be anything one wants it to be. Most often it is a profit-motivated enterprise run by an individual or individuals. But how does one gain profit, legally in a business? As most successful businessmen would tell you, the catch-word here is trust. In a teleconferencing scenario, the hints and signs that a communicating person leaves are left out in the void. To show your caller/callers that you care, that you are genuinely interested in hearing them out, that you would like to see their side of the story, you must personalise the call. The participators in a meeting should not end feeling ignored.

One of the many great merits of teleconferencing services is the easy reach it allows, across borders and local trivialities. As you reach out to unacquainted people facing a telephone, they must feel comforted by your presence behind the phone.

A deal can be pushed or it can be gifted. Personalising a call means all the difference between a good business deal and a bad one and let’s face it we all want a good deal.

How to personalise a call

Calling out the names of participants as they enter the meeting is a good way to get everyone acquainted with each other. A greeting will never go unanswered, and will be the verbal equivalent of a handshake. Ask for opinions, provide answers. Most teleconference services provide facilities such as web access, which you must make sure that everyone is knowledgeable about. Inform all present about the agenda. Apologise and offer thanks whenever required.