technology

All posts tagged technology

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What is LiFi?

A buzz is quickly growing around the term ‘LiFi’, but what is it actually all about? The quick version is, it’s a much, much, much faster version of WiFi – about 100 times faster, in fact, reaching up to 224GB/s. Li-Fi is an abbreviated form of ‘Light Fidelity’, which is the term given to this particular wireless connection. As its name suggests, it is an optical wireless communication, using visible light, infra-red, and near ultra-violet in the place of radio frequency waves. This means it can carry a great deal more information. In normal Visible Light Communication, LEDs (Light Emitting Diodes) are switched on and off rapidly – too rapidly for a human to notice. However, LiFi would involve keeping the LEDs switched on all the time, although they could be dim enough to be impossible to perceive by the naked eye. This, of course, means that LiFi will be a relatively energy efficient mode of communication.

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AdminWhat is LiFi?
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Free email marketing service: Reaching out to your audience with MailChimp

At WHYPAY? we believe that effective business tools shouldn’t cost the Earth, which is why we set out to make the best free conferencing service out there. This got us thinking: if you can get conference calls for no cost, what other great services can you get for free? That is why we have scoured the web to find the best free services to help your business and to bring them to you weekly.

Our first entry into this series for 2016 is MailChimp, possibly the best free tool for creating mass email campaigns.

Why emails are still important

Email remains one of the cheapest and best ways to get a message to a large user base. With the ability to create highly personalised content, presented using magazine quality design, embed rich media and track links, the humble email has evolved significantly from its early days as a simple text based communication. By cultivating a well managed mailing list from your business, it can also be the channel which is easiest to get people to join.

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AdminFree email marketing service: Reaching out to your audience with MailChimp
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Using social to add to telemarketing campaigns

Telemarketing has proven itself to be an incredibly useful tool in generating business and keeping customers loyal. Similarly, a lot of businesses have learned to harness the power of social media and blogs extremely effectively. So, for many people, the next logical progression has been to combine these two considerable forces to create an impressive, proactive marketing strategy.

Increasing company reputation and sales

With this combination, you can ensure that your name, brand, and philosophy are well known to your prospective customers before you contact them directly, as they will be familiar with your online social media presence.

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AdminUsing social to add to telemarketing campaigns
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Free Note taking and sharing: Evernote ensures your information is at your fingertips

At WHYPAY? we believe that effective business tools shouldn’t cost the Earth, which is why we set out to make the best free conferencing service out there. This got us thinking: if you can get conference calls for no cost, what other great services can you get for free? That is why we have scoured the web to find the best free services to help your business and to bring them to you weekly.

This week we look at one of the premier free tools for note taking and information sharing, Evernote.

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AdminFree Note taking and sharing: Evernote ensures your information is at your fingertips
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Investment looks set to get the Midlands Engine started

A special event held at Birmingham University saw a new, exciting proposal unveiled which could have a huge impact not only on the Midlands, but on the entire country – £34 billion worth of impact, in fact. That’s the estimated boost the plan, given the title of the Midlands Engine Prospectus, could create for the UK economy by 2030.

Why the Midlands?

The Midlands may not be the first area that springs to mind when you consider which regions may hold the greatest power to aid the national economy. But a simple look at the success this region has enjoyed in recent years is more than enough to dispel this potential under-informed oversight.

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AdminInvestment looks set to get the Midlands Engine started
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Why the North is best for contact centres

Recently published reports from CV-Library have revealed that customer services workers are in the worst paid sector, with the average income falling to 36.8% lower than the average income across the nation. This comes after another drop in the typical pay of a customer services worker, which has gone from £20,831 to £19,992 over the course of just one year. It is certainly not a great financial time to be working in contact centres.

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AdminWhy the North is best for contact centres
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Remote working: what’s it all about? Is it the new way to work?

Technology is developing and multiplying at an incredible rate, with new improvements and innovations being made every day. As these changes occur, more and more people are able to perform the tasks necessary for their jobs without having to actually go into their place of work. As a consequence the way that we work is seemingly undergoing a revolution.

Is it a good change for the business?

Working away from the office undoubtedly has its attractions to many people on a personal level, but how will it impact businesses’ success? Studies into these developments are frequently finding that working away from the office actually increases many employees’ productivity, making the move a great thing for a lot of companies.

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AdminRemote working: what’s it all about? Is it the new way to work?
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Are 6-hour working days a good idea?

For years, Scandinavians have had a reputation for placing at least as much importance on their personal life and well-being as on their professional endeavours and expectations. One consequence of this concern has been the emergence of the 6-hour working day, which first became popular in the 1990s, and is having a resurgence today. But is it really feasible?

Erika Hellstrom, and many like her, the answer is yes. The theory is that working fewer hours means people are actually more productive within the time they do put in, and therefore get just as much done – if not more. It’s not just a case of clocking out of work early; Swedes are expected to completely omit social media, online shopping, personal calls, and other irrelevant activities from their work day. And as these pass-times have been found to eat up a massive 1.5 – 3 hours of the average American worker’s workday, as reported by The Atlantic, the maths adds up. Essentially, you’ll be spending the exact same amount of time working while at work. Just fewer hours squandered procrastinating in the office, and more freed up to spend as you wish.

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AdminAre 6-hour working days a good idea?
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GoDaddy survey finds 60% of businesses don’t have a website

If you asked a random sample of people which single technological development has had the greatest impact in the past few decades, the answer you would probably hear most is ‘the Internet’. It has completely revolutionised almost every aspect of modern life, from dating, to shopping, to research, and obviously, the world of business.

However, there are those who have somehow not been swept up in the tidal wave that is the Internet. One group who has somehow slipped past is very small businesses, which GoDaddy defined as any businesses with fewer than 6 workers.

In fact, 59% of the 4,000 surveyed by GoDaddy don’t have a website, often citing the expenses and time that building a website would require as their reason for not taking control of their online presence.

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AdminGoDaddy survey finds 60% of businesses don’t have a website
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How a conference call bridge works: the technology behind conference calls

If you have any role in the business environment – or even, increasingly, outside the business environment – you probably have some familiarity with conference calling, but you may be a little unclear on how it actually works. A conference call is like a telephone call, except that multiple people can be connected simultaneously. As you have likely experienced, all the participants dial into a conference bridge to get connected to the teleconference.

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AdminHow a conference call bridge works: the technology behind conference calls